It’s All About Family
The founding generation
Aliments ASTA is a second-generation family-run business founded in 1982 under the bold initiative of Jacques Poitras, an intrepid man of vision.
Persistent, farsighted and a natural-born entrepreneur, Jacques Poitras acquired a slaughterhouse in Saint-Alexandre-de-Kamouraska and restarted its commercial activities on February 15, 1982.
This is how Abattoir Saint-Alexandre (1982) Inc. came into being, which later evolved into Aliments ASTA, after several expansion and modernization projects.
The rising generation
Today, Stéphanie and Kévin Poitras ensure the succession while their father still serves as the head of the business, and as their advisor and mentor.
“One must not wait too long before passing the torch. The ownership transfer must be done gradually. My children evolved within the company, they performed each and every task. They know the business well; they understand its structure and share its values. And now, I help them along their progression”, says Mr. Poitras.
Stéphanie Poitras, general manager, and her brother Kévin, development and swine operations manager, are the future of this successful business, an acknowledged world leader in the primary pork processing industry.
They are perpetuating their father’s original vision, to which they add their own personal touch while dreaming big in terms of development and market positioning.